Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. by Aliza Licht is up for review today.
Aliza Licht is a social media superstar. A global fashion communications executive, she is the voice behind the wildly popular @DKNY PR GIRL twitter feed that now boasts over half a million followers. Known for her chatty and intimate tone, she has also become beloved for her top-notch career advice and her enthusiasm for mentoring. Thousands of online conversations have led to many a coffee, mentoring strangers. But who can have coffee with everyone who asks? LEAVE YOUR MARK is her way of grabbing that coffee.
Now, in her first book, Aliza is here to tell her story, complete with The Devil Wears Prada-esque moments and insider secrets. Drawing invaluable lessons from her experience as a top fashion publicist, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers (“ ‘To Whom It May Concern’ never concerns anyone”) and for people who are well on their way (“Don’t just learn your job, learn everyone else’s”). With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.
The book is in 4 parts: Landing Your Dream Job, Killing It In Your Career, Rocking Social Media, and Creating the Brand of You
Part one is essentially written for people getting out of university and looking for a job. So as someone who has been out of school for a while, and already has a job this part wasn’t as earth shattering informative as I’m sure it was for younger people. It was however a good way to look at your job and see if it is the right fit for you.
Part two is very helpful for people who aren’t very long into their jobs or their career. This part is all about asking for promotions and raises, dealing with office politics and how to essentially be professional.
Part three is all about social media, which is completely essential to know/use etc for any job that you’re in. If your boss can do a quick Google search and find your social media profiles you damn well better be aware of what you’re posting and how that can/will effect your career.
Part four is all about you – your personal brand, which means how you carry yourself, the face you show the world, how to network etc. This is something that everyone can benefit from.
Throughout each four parts of the book the author also has “Inside Tips” such as “Act one level above the job your currently have,” (page 73). She also has sections called “Take a Selfie” which asks you to do a self assessment/self check. I found both of these aspects of book very helpful. I mean how often do you do a self check about yourself and an aspect of your job? Not often I imagine.
The one main compliant I’ve seen on Goodreads about this book is that it comes from a PR standpoint because the author works in PR. While I understand that, I don’t see how that’s a problem because most of what she’s talking about is transferable to any job.
Overall, I found this book informative, and engaging. I think it’s a great read if you’re interested in thinking about your job and career (and I mean who isn’t?). My copy is underlined and dog-eared now. Pick it up, I doubt you’ll be disappointed.