Review Tuesday: Let the Elephants Run

I just finished David Usher’s book Let the Elephants Run, and I loved it.

Before I go into my description and why I loved it here’s the description from Goodreads:

At David Usher’s company, CloudID Creativity Labs, there is a sign on the wall that reads: “Dream big, let the elephants run!” The words are a reminder for us to hold a place in our minds for creativity, where big ideas can form and our imagination can run free. Based on his wildly popular speaking engagements, Let the Elephants Run shows us how to reignite creativity whether in the head office, the home office or the artist’s studio.

Usher believes creativity is in our DNA; it’s in everyone, not just the creative class. We all start our lives as creative beings but for many that spark becomes lost over time. How do we jump-start our creative process as adults? What does it means to be a creative person? How do we follow through with our ideas and turn them into tangible outcomes? Let the Elephants Run

Usher empowers readers to achieve more “aha” moments through two cornerstone principles of creativity: freedom and structure. Using a mix of personal anecdotes and professional examples from the worlds of industry, technology, science, music and art, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes photographs, artwork and illustrations, as well as action pages to help readers start cultivating the habit of documenting their ideas for future execution.

Let the Elephants Run is an essential guidebook to reconnecting with our imaginations and nurturing our creativity in accessible and productive ways.

So I read this book in less than a week, and I loved everything about it. Firstly, the design of the book. Full colour – which doesn’t happen enough in my opinion – with great photographs, typesetting, fonts, and makes it look just completely fantastic.

Secondly, the set up. The book is divided into two sections – freedom and structure. David takes you through the definition of creativity and the creative process, and shows you how to make it all work – what you can do to get your creativity following and working for you.

Thirdly, there are the “Action” sections. I loved these. After the end of each idea that David presents to you he gives you an action section where you can work on implementing the idea that he just finished talking about. It’s perfect, because it’s one thing to read about jump starting your creativity, but another thing to actually start doing it. I like that the book doesn’t give you an escape from it. You can just do it right there in the book – no more excuses.

I’m recommending this book to anyone who’s creatively stuck, or who wants to be more creative or work on jump starting their creativity. It’s such a fantastic read.


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